The focus of the Career Development Committee is to 1) Review all levels of training 2) Assist in implementation of training programs to support all associates in achieving their GCI goals.

Saturday, February 29, 2020

"MEGA" Open House - Weekly Marketing Strategy




OWN YOUR RESULTS!!!
Your "MEGA" Open House Is An Event! Treat It Like One!!!
Never Short Change Yourself! Do What Works!











An effective marketing strategy positions you as the expert. The strategy will allow you to get leads before, during, and after the open house.



Day 1 (Usually a Monday)
  1. Update the following with Open House dates: MLS, Zillow, etc.
  2. Post Paid Facebook Ad ($5/Day for 5 days)
  3. Post FREE ad to Craigslist, Facebook (Business Page, Personal Page, and City Groups, Open House Groups), Linked In, Blog, etc. (**Look for responses)
  4. Send Facebook post to seller

Day 2
  1. Put Yard sign up
  2. Email Buyer & Seller Database

Day 3

  1. Post FREE ad to Craigslist, Facebook (Business Page, Personal Page, and City Groups, Open House Groups), Linked In, Blog, etc. (**Look for responses)

Day 4

  1. Create Open House Video and post to You Tube

Day 5
  1. Call buyer/seller agent database (ask for referrals)
  2. Post FREE ad to Craigslist, Facebook (Business Page, Personal Page, and City Groups, Open House Groups), Linked In, Blog, etc. (**Look for responses)
  3. Door Knock neighborhood (invite the neighbors)

Day 6
  1. Post FREE ad to Craigslist, Facebook (Business Page, Personal Page, and City Groups, Open House Groups), Linked In, Blog, etc. (**Look for responses)
  2. Email Buyer & Seller Database: 1 more day

Day 7 (Usually day of open house)

  1. Put out directional signs (*)
  2. Post FREE ad to Craigslist, Facebook (Business Page, Personal Page): Just hours away
  3. After The open House (Same day)

  • Text all attendees: Thank You for attending
  • Facebook (Business Page): Thank you for everyone that attended

Day 8

  1. Facebook (Business Page): 2 posts. Winner of the drawing & would you like more info?

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